Ethos

TRANSPARENCY

To be transparent is not only about honesty, although honesty is integral to transparency. Neither is it about sharing all the successes. Real transparency is about acknowledging the challenges and losses just as much.
It is our responsibility to uphold our values with integrity and transparency. We're not saying we're perfect, but we will hold ourselves accountable every step of the way, and we are sure you will too!

SUSTAINABILITY

Practicing sustainability is a duty and responsibility. Being part of such a highly concentrated market, it's easy to fall out of line. Therefore it is essential to always check-in, reflect and re-evaluate on how much more we could be doing.
Sourcing organic, ethically sourced herbs and botanicals is at the forefront. We do this by building relationships with trustworthy suppliers and small-scale farmers to assure ethical trade, product quality, and organic integrity.
Furthermore, we opt for minimum waste in every way that we can. Our packaging boxes are made of 100% recycled paper. Our tea pouches, labels and postcards are 100% biodegradable and compostable, made entirely from renewable vegetable raw materials and green energy. That's right, you can place our packaging straight into your compost bin!

CONSISTENCY

We make sure we deliver the same promise every single time, quality, portion and love!

INCLUSIVITY

Nurturing spaces and bodies should never be limited to one’s gender, race, ethnicity or sexual orientation. Self-care has no bounds. We strive towards inclusivity and never want anyone to feel left out.

MINDFULNESS

Being part of such a highly concentrated market comes with great responsibility. That being said, it is vital that we are mindful of our impact, and make conscious choices to better ourselves and the planet.

EDUCATION

Through our transparency we hope to play part in education and empowering wellbeing.
Our Journal entries cover a range of herbal recipes, product backstories, herbal monographs and more. Herbal education should be accessible- our mission is to empower and inspire you to join our journey in remembrance, resilience and reverence of the Earth.